You’ll want to dig into our blogs as we share monthly newsletters and profiles of success EXIT Southeast franchises. It’s important to dig deeper beyond a social media post to find inspiration and help to better your own business today.
The subfranchisor rights for EXIT Realty in the state of Texas have been acquired by EXIT Southeast Regional Owners Stacy Strobl and Kenny Lynn according to an announcement by EXIT RealtyCorp. International Co-Chair Tami Bonnell.
EXIT Southeast, comprising Florida,Georgia, Kentucky, Tennessee and now, Texas, has consistently earned EXIT Realty Corp. International’s Region of the Year and leads franchise sales for the past six years. Texas subfranchisor rights, which excludes El Paso County, a part of New Mexico’s region, is an important addition says Lynn.
“In 2021, when we were appointed Regional Directors, we knew Texas was an important part of the EXIT Southeast success equation as we continue to earn #1 in franchise sales and are considered a top region in the U.S. Over the past twelve months, we’ve been amazed by the talent, ingenuity and determination of the EXIT franchise owners, brokers and agents who do an amazing job serving their clients, expanding their businesses and changing lives,” Lynn said.
Lynn and Strobl have plans for expansion and growth in Texas considered the largest state by area in the contiguous United States and U.S. News & World Report cites the state as having 150 of the most populous metro areas nationwide said Strobl.
“Texas has an abundance of talented Realtors and brokers and, as the brokerages expand daily throughout the state, we have set our sights on expansion as well. Population and popularity alone don’t make Texas a great fit for EXIT Southeast. Work ethic, intelligence and spirit also make the agents, brokers, owners and future owners a fit with the culture of EXIT Realty with our emphasis and priority on family,” Stacy Strobl said.
EXIT Realty Corp. International has seen an increase across the U.S. and Canada in the number of new markets opened, associates onboarded and transactions closed year-over-year. The new ownership in Texas is just the latest in the company’s aggressive growth plans.
“Stacy and Kenny have grown personally and professionally and have grown each state from a position of strength,” said Bonnell. “Texas has been under their leadership as regional directors for the past few years and has grown with their guidance. We are honored to award the regional rights to such great visionaries.”
Expansion plans are not being limited says Lynn as they make the EXIT opportunity available throughout larger cities and smaller towns.
“The EXIT model is unique offering training, technology, branding, culture, support and the chance to earn single level residuals.Ultimately, we want EXIT signs everywhere. There is opportunity and room for growth as we evaluate smart business owners who are interested in the unique growth model EXIT offers,” Kenny said.
EXIT Realty is a company founded and built on human potential. A full service, forward-thinking, real estate franchisor with offices across NorthAmerica, EXIT has to-date paid out more than a half a billion dollars in single-level residual income to its associates. The Expert Marketing Suite™ including geolocation Smart Sign™ technology gives sellers an edge in a competitive marketplace. A portion of every transaction fee received by EXIT Realty Corp.International is applied to its charitable fund, and to-date, $6.8 million has been allocated to charity. For more information, please visit EXITSoutheast.com.
With a passion for serving their community and their sales associates, EXIT Realty First Choice owners, Honora and Ric Giumenta, say family culture is what makes their office unique and keeps them EXIT proud.
EXIT Realty First Choice Difference
Located in Flagler County, Palm Coast, Florida, the Giumentas describe it as one of the best kept secrets in Florida. When people walk through the door of the office, they feel very welcome with the friendliness from the EXIT Realty First Choice team.
“People tell me when they visit our office, they get a nice feeling and a welcoming vibe,” says Honora. “Our sales associates are happy because we have a close relationship with them. They are well-trained and knowledgeable. OtherBrokers constantly try to recruit our sales associates, but our sales associates are happy growing their real estate career with EXIT Realty FirstChoice. This makes a difference in how they interact with their customers and one another. It makes for a very nice work environment,” Honora said.
They want to be the first choice on the customer’s mind when they need a Realtor. “When we first purchased the franchise, no one had heard ofEXIT. Now, people see the signs everywhere and understand who we are.”Honora said.
The duo also focus on training their Realtors and in turn theirRealtors are better equipped to service their customers.
“We provide exceptional service and have the most trained and competent Realtors in the area. We provide continual training and tools through the Giumenta School of Real Estate. We offer support with personal coaching. We have around 30 sales associates and every day, whomever is around, gathers with us for lunch to catch up with current events about real estate,” Honora said. “We’re very social and this is our second family.”
Ultimately, this culture, from the top down, is what keeps the Giumentas with EXIT and they have now renewed three times since establishing their franchise in 2004.
Why EXIT – Culture and Leadership
The partners had many years in real estate including Honora working with her parents at their Century 21 office. As an independent company, they missed the opportunities that a large franchise offers, and research brought them to EXIT Realty.
“Ric had been approached many years earlier, but the time was not right to purchase the franchise. In 2004, we researched numerous franchises, theEXIT culture was the deciding factor. And, when we went to the first broker-owner meeting, we knew we had made the right decision. We were so impressed by Tami Bonnell and the leadership. We loved the support and camaraderie. It is just a wonderful company,” Honora said.
An important part of the culture for the Giumentas is corporate and regional support.
“There is no other company with the type of leadership we have with Tami (Bonnell), Stacy (Strobl) and Annette (Anthony). Any time I make a phone call to anyone on the team or franchise support, they always answer and patiently help us with any questions about the programs they offer. It gives me the chills to think about that. Other franchises don’t offer that everyday support. We also appreciate the regional and international events. They do a great job of getting sales associates involved and that means a lot too,” Honora said.
Best Advice for New Realtors
Learn the inventory, learn the land and know what is happening in your market is some of the best advice they have for new sales associates.
“We tell Realtors, the first thing every morning look at the MLS and know what has sold, expired, is back on the market and or has had a price changes. Use your elevator speech on market statistics when you are out and someone asks you how the market is. Also, learn how to do the many forms we have. Be prepared before you sit down with a customer and practice! Network with other Realtors because you never know who you’ll be doing a transaction with and attend every class you can,” Ric said.
The Giumentas take this commitment to continuing education very seriously and founded in 1991 the Giumenta School of Real Estate. Both are instructors with unique styles to appeal to a variety of Realtors.
“Ric will teach, train and coach sales associates so they are prepared to implement their skills. I will teach, train and help you do it. This gives people two different styles from which to choose. Each associate will choose which style works for them,” Honora said.
Ric is also an instructor for the Florida Realtors and has earned instructor of the year in 2008. Ric and Honora have both served as state presidents of the Real Business Institute. They have supported women Realtors by starting the Flagler County Chapter of the Women Council of Realtors and are major investors in the Realtor Political Action Committee which supports local, state and national issues impacting the real estate community. Currently, Honora is chair of the Flagler County Association of Realtors (FCAR) PublicPolicy Committee.
Considering An EXIT Franchise
To anyone considering buying an EXIT franchise, do your research, compare to other companies and talk to other Realtors and owners.
“When Realtors graduate from our school, we tell them to see whatis out there and what everyone is offering. For people thinking about a franchise, talk to other owners to see why they keep renewing,” Honora said.
Another benefit to ownership and being an EXIT Sales Associate is the unique system of offering residuals through sponsorships which the Giumentas use to reinvest in their Florida franchise.
Walk The Walk – Community Service
Parents of four children and six grandchildren, ages one to eleven, the Giumentas still make time to serve their community which they challenge their sales associates to do too. They volunteer with Flagler County EmergencyServices, as well as being involved with the Flagler County Association of Realtors.They have both served as President of FCAR and District Vice President forFlorida Realtors.
Annually, they contribute to a unique charity called the Frank Celico Memorial Foundation. A good friend’s son passed away ten years ago, while serving as a Sergeant of the Flagler County Sheriff’s office. He over saw the Bicycle Patrol and Bike Safety for kids. In December, Ric, who maintains his beard year-round, is hired as Santa for local events. The money is donated to the foundation and then used to buy bicycles and safety equipment for children in need. If you want to hire Ric for an event, contact himatPalmCoastSanta@gmail.com.
You can reach Ric and Honora Giumenta at 386-246-3161 to learn more about Flagler County. You can also visit their website at www.ExitRealtyFirstChoice.com or email Ric@ExitRealtyFirstChoice.com or Honora@ExitRealtyFirstChoice.com.
With a driving philosophy based on honesty and integrity, Georgia-based franchise owner Daren Hall, EXIT Hallway Realty, says action over everything backs this up as his smart team of Realtors deliver client centered, personal service backed by a reputable, international company, EXIT. Their motto is “EXIT Hallway Realty is key to your move” and here’s how Daren puts this into action.
Daren Hall, owner, EXIT Hallway Realty
Daren’s first career was in artist management and executive producing in R&B/Pop/Crossover genres with singers, producers and songwriters. His career prompted a move from NYC to Atlanta to work with Jermaine Dupri and Lil Jon at So So Def Recordings while being a real estate investor and helping his clients invest as well.
“The music industry was undergoing a lot of change and technology impacted everything. As this major shift occurred, I made the decision to transition into real estate earning my license in 2005 and leaving the music industry for good in 2007. And, of course you know what happened in 2008, the bottom fell out,” Daren explains. “It was a mad scramble, but I knew I needed once again to adapt so I focused my efforts on selling property foreclosures. I remember thinking, I’m going to survive this and when I do, I’m starting my own company!”
Through Daren’s perseverance, in 2014, he started Hallway Realty Partners. The company name plays off his last name and hallways being key to every piece of real estate and Daren being key to leading his own way to success.
With fifteen agents and counting serving the South Atlanta area, as a long-time real estate professional, Daren wanted to take his business to the next level when the EXIT formula caught his attention.
“Operating an independent brokerage in south of Atlanta. I was at a crossroads looking for an opportunity for expansion and more benefits to offer agents. The idea of purchasing a franchise came as another brand recruited me and pointed out I was doing fine but to make real money, I needed a franchise. My mind was in the direction of buying a franchise but I needed more to align with this. My office had a strong sense of family and this is when I got a call from EXIT Southeast,” he explained.
After that first call with Randall Hall, EXIT Southeast’s Vice President of Growth & Development, his follow up call with EXIT Southeast Regional Owners Stacy Strobl and Kenny Lynn led him to researching the brand through his mutual business colleagues, Sharon Henry and Michele Calloway, with whom he served in the same civic organizations. The duo own EXIT Realty Quality Solutions.
“I knew Sharon and Michele’s values and ability to detect BS and they were a good radar for me. They were very excited to talk about EXIT,” Daren said.
Daren's real estate colleagues, Sharon Henry and Michele Calloway, owners of EXIT Realty Quality Solutions, helped encourage Daren to purchase an EXIT franchise.
Have You Ever Attended A Retirement Party For A Realtor?
The game-changing question for Daren was posed by Kenny and Stacy in a follow up meeting asking if he had every attended a Realtor retirement party?
“My answer was not really and they then showed me the residual piece. There is nothing else in our industry which offers this extra revenue stream for my agents. If you are a good agent, performing and happy, other agents are going to inquire about the brokerage. EXIT offers an opportunity to what agents do naturally - sponsor people into EXIT with 10% off top with sponsorship money with retirement and legacy,” Daren said.
Click here to learn more about the benefits of EXIT.
Overall, EXIT lined up with opportunities Daren needed from tools, technology and training to branding and culture with the residual benefits the game-changer for him. Support has also been key.
“Support has meant the world and helped me to not be overwhelmed. It has helped me be effective and improve constantly. There are so many programs, trainings and mentorship opportunities. And, the support from Kenny and Stacy is immense. Whatever problem I face, I can call Stacy or Kenny and get a prompt response and find a solution. You can’t put a price tag on that. It is so invaluable. The same thing with EXIT corporate and franchise owner support. It is absolutely best in class,” Daren said.
Daren Hall with EXIT Southeast Regional Owner Stacy Strobl.
Best Advice for Agents – Be Open To Learning
The one constant in real estate is change and I advise my agents to always be open to learning, says Daren, and to be at the forefront of addressing change whether it is the market, technology or culture change.
“One of the major decisions I’ve made this year in having so many new agents is to enroll in coaching with EXIT Realty Mind Set Trainer and Coach Key Yessaad and Stan Bishop. I’ve always believed that in order to do well in real estate you have to prospect and they are helping my agents learn to prospect in different ways with new techniques and to understand this has to be done on a daily basis,” Daren said.
EXIT Hallway Realty Owner Daren Hall with agents after a training session.
Daren also shared with his agents one of the best real estate books he’s come across in awhile, “Sold: Every Real Estate Agent’s Guide To Building A Profitable Business” by David Green.
“A former agent who I mentor recommended this book and I gave it to all my agents for Christmas. It is a great guide on how to get started and what to do next as an agent. I wish this had existed when I began,” Daren said.
Being open-minded and working hard is a big part of owning a franchise says Daren and one of the huge advantages of owning an EXIT franchise is buying into a system.
“You don’t have to reinvent the wheel which is huge. Go in and implement the system. As an independent owner, you might struggle with previous habits but you’ve bought the machine. Now implement it and you will be successful because it is a proven system,” Daren said.
Continuing education for agents, brokers and owners is important says Daren who attended the 2021 EXIT Southeast Rally in Orlando, FL.
A predictably bright future is ahead for EXIT Hallway Realty. Daren and his agents do a lot individually to give back to their community through civic organizations. He also sees growing his office and opening another when he hits his benchmark. And, thanks to the residuals he earns, more travel is in his future!
“The residuals mean a lot to me and my agents. Personally, I love to travel and it is my favorite hobby with residuals funding my travel passion. Recently I went to Grenada, and, in the future, Portugal, Morocco and possibly Egypt and Ghana are in my plans,” he said.
Consistently earning #1 Franchise Sales in North America and honored repeatedly for #1 Region for EXIT Realty Corp. International, Regional Owners Kenny Lynn and Stacy Strobl also broke the all-time corporate record for sales in 2019. The award-winning region was named a 2021 Nashville Business Journal Best in Business honoree with Stacy Strobl named 2022 Top Executive, Women of Influence for the Nashville Business Journal. Across Florida, Georgia, Kentucky, Tennessee, and now Texas as Regional Directors, EXIT Southeast owners, brokers and agents are respected leaders in the real estate industry. If you are looking to join an award-winning team of professionals, contact EXIT Southeast Regional Owner Stacy Strobl at info@EXITSoutheast.com.
This month's newsletter includes the latest EXIT Southeast rankings, updates from regional owners, a profile of EXIT Hallway Realty and real estate news.
Regional Owners Kenny Lynn and Stacy Strobl share their hopes for 2022, give an update on Stacy and her recent honor as a Nashville Business Journal Woman of Influence and this an inspiring article on Kenny's passion for everyone in EXIT Southeast to be #1Baby!
Our in depth feature with EXIT Hallway Realty Owner, Daren Hall shares smart pro tips for agents and owners and a book he thinks every beginning Realtor should read.
You'll also find a link to EXIT Realty Heartland Owner, Vickie Grimes, feature in The EXIT Achiever as well as great inspo from our corporate leaders.
Click here to read the February newsletter or the image below. '
Consistently earning #1 Franchise Sales in North America and honored repeatedly for #1 Region for EXIT Realty Corp. International, Regional Owners Kenny Lynn and Stacy Strobl also broke the all-time corporate record for sales in 2019. The award-winning region was named a 2021 Nashville Business Journal Best in Business finalist. Across Florida, Georgia, Kentucky, Tennessee, and now Texas as Regional Directors, EXIT Southeast owners, brokers and agents are respected leaders in the real estate industry. If you are looking to join an award-winning team of professionals, contact EXIT Southeast Regional Owner Stacy Strobl at info@EXITSoutheast.com..
The foundation of EXIT Realty is focusing on the human potential and for EXIT Realty Blues City Broker/Owner Eddie Aeschliman what makes his five-city West Tennessee operation special is focusing on agent success.
EXIT Realty Blues City Owner Eddie Eddie Aeschliman with EXIT Southeast and EXIT Realty Corp. International leadership.
With offices in Jackson, Collierville, Atoka, Paris and Milan, EXIT Realty Blues City offers coverage from the Tennessee River to the Mississippi River and Eddie also has his license in Mississippi with several agents there. Based out of Collierville, his commitment to his agents is reflected in the franchise vision statement.
“It’s clear in our vision statement that we focus on the individual agent to ensure they are successful, profitable and happy, not only in business, but in their personal lives,” says Eddie. “We work closely with our agents in training and I remind them often to treat your first 25 clients right and they will keep you in business with referrals and repeat business the rest of your career.”
An EXIT person through and through, Eddie has been with the company for eighteen years and has had his license with EXIT for his entire career.
After studying at Union University in Jackson, Eddie earned his license and began selling real estate and sponsoring agents. (Pay attention to that part and will reveal more in the story!)
“I tried to get my broker at the time to open a Memphis office and she encouraged me to buy one. Honestly, I complained to my wife about that and she just ignored me! At Christmas in 2014, my mom, Bonnie Aeshliman, had sold her business and was going to retire. She suggested I take my future inheritance to get started, predicting I’d waste it anyway!”
Aeschliman did take the investment but with the caveat his mom move local, get her license and help him launch the business. Eddie taught her lead generation and they actually took Bonnie’s commissions to open more locations as she helped him run the business.
“I’ve only been with EXIT my entire career and I love the message of being in the business of helping grow agents so they can sustain themselves, have a career, make a living, invest in real estate and grow long-term income,” he shared.
Eddie Aeschliman, wife Renee, and daughter Elliana
Eddie Aeschliman and mom, Bonnie Aeschliman
Eddie considers it a mission in helping agents and has established the Blues City Real Estate School. The son of a preacher with family expectations that he follow suit, Eddie candidly shares he didn’t feel good enough but considers helping agents grow a future and have financial freedom his mission.
His Blues City Real Estate School works with potential Realtors to help get them up and running with the goal to be producing $7 million in sales within a couple of years – depending if the agent is full-time or part-time. And, he has a lot of success stories.
“Tamara Harrald, based out of our Atoka office, joined in 2016 and quickly, double, then tripled sales, and, in 2021, her gross sales were $13 million. Sommer Crosby, based out of Jackson, is another great example. Her first year was 2020 and she did $1.7 million in product and the second year $7.6 million. We are coaching them up and getting the agents to produce,” he said.
Eddie says the key to his success is doing everything in the EXIT plan from training, technology and branding to office culture. “My biggest advice to new agents Is to find a great coach and mentor who is invested in you beyond what you bring to the office. Find someone who’ll share the hard lessons and the helpful lessons at the same time. This is a long-term commitment,” Eddie said.
Eddie feels strongly there is no better real estate brokerage than EXIT.
“It starts with the support from the top with (Founder) Steve Morris, his admin staff to (Regional Owners) Kenny and Stacy as well as your fellow brokers. This support for a franchise owner is huge. If I need to bounce off an idea, I can call for advice and be told that is a great idea or that’s the dumbest thing I’ve ever heard. Support is so important,” he said.
Regional support and events have also meant a lot to the franchise owner.
“Kenny and Stacy provide us with a lot of events with the recent Rally being a great example. They stepped up. It was a big expense and a big pay-off for us from networking and learning how to grow business to making connections with other agents for future referrals,” Eddie said.
Residuals, earned from sponsoring other agents, have been an important part of Eddie’s business. Click here for more information on how this works.
“I have one person I sponsored in 2006 and have received $120,000 from that one sponsorship. It is exponential based on how many people you sponsor. The single-level residuals, unique for EXIT as a brokerage, have helped support our brokerage and is a great incentive for agents who produce. It is something they can’t find anywhere else,” Eddie explained.
The future is clear for EXIT Realty Blues City from giving back to the community to growing more offices.=
With around 90 agents and counting, you’ll find their agents helping out in the community in a variety of ways, and, at Christmas, the brokerage lent their support to the Jackson-based Regional Inter-Faith Association (RIFA) food bank and thrift store.
Eddie’s long-term marketing plan is to bring EXIT to smaller towns which need a smart brokerage like EXIT. “We bring the tools and the technology to help these agents grow and serve their community. My goal is to bring a franchise to every county seat town in West Tennessee as we build our brand,” Eddie said.
Connect with EXIT Realty Blues City and Eddie Aeschliman today at EddieWithEXIT@gmail.com.